Why Transparency Is Important: Increase Partnership Builders and Businesses
Why Transparency Is Important: Increase Partnership Builders and Businesses Since June this year, we have been working with a select group of makers and business groups throughout the Instagram business community to test our new "Paid for Partnership" sign. And now, after months of gathering feedback from this trial release, we are pleased to announce that access to this tool will be extended to more of our partners on Instagram — with a global launch that is gradually being released in the coming months. Not only is the expansion of the sign "Partnership paid by" more clearly conveying when there is a commercial relationship between creators and businesses, but it also allows further access to Insights, expanding the brand safety with partner approval and implementing Instagram branded content policies for the first time. This new policy is the same as Facebook's latest policy announced on March 30, 2017. Community Means Clarity Relationships e...